We neutralize and equalize the effects of greenhouse gases emitted by beef in the United States and Canada. Carbon Offsets, fulfilled by reputable international groups, are assigned to the production volumes of our nations largest producers. We align our interests with that of the beef industry as a whole and look to increase beef consumption by decreasing the overall impact on the environment.

Our goal is to not to simply burden production with the cost of offsetting, but like many other industries, efficiently pass that cost to the consumers who choose to buy and enjoy beef and related products through management and effective consumer and industry publications. By doing so as an aggregate entity, our industry can benefit from scale, and more efficiently convert the mindset of the average consumer to a new, responsible way of thinking.

In almost every scientific study on the topic of climate change, greenhouse gas emissions and global warming, the world's 1.5 billion cattle are most to blame. Livestock (specifically ruminent animals) are responsible for 18 per cent of the greenhouse gases that cause global warming, more than cars, planes and all other forms of transport put together.

As demand for meat increases in our global economy, it is irresponsible of us to believe that humans will become vegans overnight. People love beef. It's what's for dinner! Change needs to happen, but that change can be positive, and have a positive effect on an industry that feeds our world. By creating demand and consumer awareness for Carbon Neutral Beef, we can, as an industry, cater to the changing needs of our consumers.

For more information, get in touch with a representative from our group. Contact Page